🧠 Marketing Tech News: OpenAI Dev Day Highlights

The biggest thing that happened this week was OpenAI’s Dev Day - and it was a big one.
They showcased three major developments that are reshaping how marketers and creators work:

• ChatGPT now talks to your apps (like Figma and Canva)

• AgentKit makes it easier to build and deploy AI agents using your own data

• Sora 2 takes video generation to a new level

Watch the presentation here

1. Talking to Apps: The New Creative Hub

The ability to talk directly to apps like Figma and Canva from ChatGPT is a game-changer for creators.
You can brainstorm, design, and refine assets, without switching tools.
This shift centralizes your creative process, turning ChatGPT into more than a text assistant; it’s becoming your creative command center.

For marketers, this means content production gets even faster and more accessible. The barrier to making high-quality visuals or campaigns is lower than ever.
But that also means everyone can do it - so differentiation now depends less on speed and more on strategy and insight.

2. AgentKit: From Chat to Automation

OpenAI’s new AgentKit makes it much easier to create reliable agents that can take real actions using your own data. Think scheduling posts, generating reports, or updating CRM entries automatically.

This is another step in automation ease. You no longer need complex backend setups to build an “AI assistant” for your business.
But here’s the key takeaway: automation amplifies whatever data you feed it.

If your marketing data is inconsistent or fragmented, your AI-driven automations will only accelerate those mistakes.
As the barrier to automation drops, data quality becomes the new bottleneck.

3. Sora 2: AI Video Goes Cinematic

Sora 2 continues to blur the line between filmmaking and prompt engineering.
Marketers are already using it to create realistic product videos, testimonials, and even viral stunts.

The power here is obvious: small teams can now produce video content that used to require big budgets.
But again, the competitive advantage won’t come from using Sora - it’ll come from knowing what content drives results, and why.

💡 The Takeaway

All three announcements point to the same truth:

The future of marketing isn’t about who can create the most content or run the most automations.
It’s about who can connect the dots between their data, their message, and their results.

This Sora video also cracks me up

@heyrooster

CANUCKS HAVE A SHOT @Canucks #fyp

Xylem updates:

I added better analytics filtering and the ability to export data, both in time series for the selected time frame or by table. Filtering also filters the time series chart now.

Let me know what valuable marketing feature you’d like to see!

Guides and tutorials

Referral traffic is traffic that comes from a different website or app to your website.

Sometimes, you need to ignore websites that give you traffic because they aren’t marketing data sites and hide the true source of traffic.

The five most common cases I see where you want to remove the referring domains:

1. Third party payment processors (stripe, interac, paypal)

2. Third party authentication (oauth, auth0)

3. External forms that redirect back to your site (hubpsot, fillout, typeform, gform)

4. Your subdomains (blog, knowledge base, newsletter)

5. Transactional emails (password recovery, verification, 2fa)

Get the full SOP here: